Sweet Fleet
E-commerce product design from concept to execution
About the Client
Distance is often what pushes even the best of relationships apart. Despite our best efforts, it is often a struggle to express the same experience of intimacy that an in-person interaction holds.
While there are many services that aim to solve this problem, a new startup called SweetFleet is putting in the leg work to address exactly what users need in order to connect with friends and family across distances.
THE PROBLEM
Users need a way to send an unexpected gift that is both tailored and meaningful. They need an easy way to show up for their friends beyond social media.
TIMELINE: 2 Weeks
MY ROLE: UX Strategy & Visual Design Lead
DESIGN TOOL: Axure
OUR SOLUTION
A uniquely designed webpage that uses familiar design patterns while also offering unique features that do not currently exist in the competitive gift-giving market:
The option to group share a gift
Unique, customizable gift options
AXURE Design Challenge
We challenged ourselves by designing this prototype in Axure. Axure is a prototyping tool that can be challenging in terms of visual design, but it has great capacity for complex interaction design.
In this demo, you can see how we utilized dynamic panels to quickly explain how to use SweetFleet’s gift-making options.
